Rooms101.com, a promotional vacation website and travel company has produced and began airing on various website what seems to be a spoof of William Shatner and his role as the PriceLine.com "Negotiator". The ads are animated and well produced. Says Josh Williams, Co-Founder and Vice President of Rooms101.com, "These are meant to be funny, non-threatening animated shorts poking fun at ridiculous marketing tactics in our industry. We are not pinpointing any particular brand or spokesperson such as Priceline.com Wiliams Shatner, Travelocity.com or 'The Travelocity Gnome'. We ourselves live in glass house. Our spokesperson is an animated stick figure. Our funny videos and commercials are all done in good nature."

The animation begins with an actor being approached by a spaceship being flown by the Rooms101.com spokesperson, Trip deal. The actor then states that he is going to negotiate with the threat. The actor then picks up a screaming gnome and slings it at the ship. Then you see the actor run off screaming at the top of his lungs. Trip Deal then flys towards the screen and says "Follow Me To Roms101.com" It is very funny and worth watching. Check it out at the bottom of the page about Trip Deal. http://rooms101.com/meet-trip-deal